Google now has a whole zoo of animals to name their different algorithm updates (e.g. Panda, Pigeon, Hummingbird). What does this mean for website owners? The updates contain factors that will penalize websites that are seemingly following strategies that are aimed to trick the algorithm into ranking the site better. Though other updates may also work on helping users determine sites with better functionality, it is best to know these penalties so that your site can avoid them.
If you have never dealt with Google Penalties before, then a quick audit from our third party tools can lay it out for you. Now what happens if you do have a penalty? Simple, after we find out what the penalty is, we assess the issue, and execute action to reverse the penalty.