Google provides opportunities for non-profit organizations to tap into their Google Ad Grants program. If your organization fits the eligibility criteria then you will be given free advertising credit of $10,000 USD. This, of course, comes with budget limitations, CPC limits, and conditions in the ad formats. Part of our experience is facilitating non-profit organizations in taking advantage of this Google Ad Grant. And if you are already part of the Google Ad Grant, we will help you maximize your ad campaigns to cover as much ground in keywords as possible. More traffic will be driven to your website as a result. With all these in place, brand awareness for your advocacy can significantly grow.
Results are gained through effective management of the Google Grants access, effective copywriting to deliver your message, targeting relevant audiences so that use and content matching is properly made, and lastly evaluating our ad efforts so we can always improve along the way specifically tailoring these improvements to your campaigns.
With a team of Adwords certified specialists, we are experienced both in the use of the AdWords platform as well as keeping up to date with any changes and upgrades in the platform. Services include but are not limited to:
- Ad campaign creation, execution, and evaluation
- Help with Google Ads Grant application approval process
- Keyword research to derive only the most important keywords to invest in for your organization’s website
- AdWords tool updates for clients
- A/B testing for campaigns to further optimize ad placements
- Synchronize ad campaign efforts with other optimization executions sitewide
At the end of the day, even non-profit organizations will need a little bit of advertising push to help in delivering the core message of their advocacy.