Content Creation
There is a line that goes back in the early days of SEO. Content is king. Today there is still a strong relevance to that message. Because the end goal of search engines is connecting relevant content to users, having content that best serves the user and not just the algorithm rules, will make your site rank better.
But SEO, being a technical practice, calls for technical knowledge. You may have all the creativity to make beautiful content but truly a combination of optimized content with creative output outweighs mere good writing.
Our team thinks both like the search engine and the user. Of course, maintaining key communication messages that you want to uphold in your content, we do our best to meet all these things on a common point. Let us create content that really tells a story and not just for the sake of saying something
Content Distribution
There are people out there who make wonderful content whether through a blog, ebook, infographic, or even a vlog. But all that creative output would not be put to good use if it were not seen by a wide range of people. Sharing that content can be done in social media but you want to also reach other channels that effectively gets your brand exposed. But what happens after publishing online? It seems simple but there are several things you will also need to do after publication. To start with, identifying the right and relevant social media channels will help target the right kind of audience and an organic form of resharing can sprout from this.
Think of social media as this huge pool of people. While you can virtually throw your content into the pool, as to who will notice it varies on what you are throwing into the pool and who is seeing that content. Our job is to make sure we find the areas in that pool where people who are likely to be interested in your content are congregating. This effectively gets your content noticed by the right people and then gets them sharing it to other people who might share the same interest. This is the power of social. Social is all about connecting people and you do so through your content matching interest. The last thing you want is for your content to be distributed yet go unnoticed.
Social media use is constantly changing. Perhaps even faster than search engines. One moment everyone is going crazy about Facebook, the next thing you know content consumption has now shifted to video platforms like Tiktok. Our team helps you keep up with the pace of this change.
Get social with your content today by reaching out to us.