Are all leads the same? Will you generate the same outcome which lead generated? No.
Even if you are getting a good number of leads, the quality of the leads will determine how good your conversion rate is. Think of it as a physical store selling goods. Even if you have thousands of people checking out your stuff but no one is buying, then something might be off with the kind of people you are attracting to your store, right?
This is where the role of SEM works on targeting the right kind of audience to match your business, as well as set goals so that your efforts will have a solid direction. With your goals and direction clearly in place, we can help you build an effective SEM campaign to generate quality leads with increased conversion rates thanks to our vast experience in SEM and access to valuable consumer data.
Right People, Right Message: Targeting the right audience that you want to reach, we will also come up with an effective message to draw as many potential clients as possible into the lead funnel. We can reduce incorrect targeting, so you do not waste time with the wrong audience.
Quick Path For Direct Results: Prior to SEM, there were organic methods to develop your brand and business on the internet. However, for faster results, a Pay-per-click (PPC) ad placement gets the job done quickly to start getting that much needed traffic to your page.
Optimizing Conversion: Every click matters, so we create all campaigns so that each user action yields results that we can use, whether in user data or understanding user behavior.
Our SEM Services
1. Advertising via PPC (Pay Per Click)
Our experience in PPC has facilitated the growth of many companies by generating more sales and profit, as well as building their online presence. We collaborate with our clients in creating campaigns, reviewing results, testing ad structures, and optimizing ad performance to lead to the best conversion possible. Knowing that there is a tough field of competition in the paid advertising world, our clients have agreed that working with an experienced team can help them better manage the money they spend on advertising. As with the traditional methods, it is not just about how much money you are investing in ads, but how effectively you are using that advertising budget to generate your desired results.
2. Google Product Listing Ads
When e-commerce started to grow, Google came up with its own Product Listing Ads (PLA), which are currently known as Google Shopping Ads. This works so that businesses selling specific products can create an ad that provides a more detailed listing including features such as an image, pricing, brand/business name, and other details that will be helpful for potential customers.
3. Bing Ads
Though Google is the number one search engine in the world, it would be a mistake to simply disregard the presence of other players in the field such as Bing, a search engine by Microsoft. Bing still has a good portion of the market share in search engine users and it is enough volume to give you a reason to also include it in your audience targeting. Just as in Google, Bing users are also searching for specific products and services, and missing out on these users is what you would call a missed opportunity. With our team of PPC specialists, we can help create a campaign much like that we do for Google, but tailored to fit Bing’s search engine algorithm.
Part of our services will manage those ad campaigns as well ensuring the expansion of your audience reach through effective messaging in your content and analysis of the metrics produced from campaigns. With all these mentioned, the end goal is to grow your website traffic using Bing Ad placements.
Is Bing Worth The Effort?
With over 45 million users who are not using Google search, the number is definitely worth checking out. And if you are concerned about the efforts needed to create and manage a Bing ad campaign, the importation from your existing Google PPC campaigns is not difficult. And if you felt limited by the copy limit of Google AdWords, Bing allows for a 71 character limit which is longer than Google’s limit.
This is what makes our team effective in providing digital marketing services in the field of search engines. We include a diversity of tools and channels to ensure that our clients are able to reach as much of the world’s audience as possible. Do not simply go for the easiest and the most readily available, but also check out opportunities where your brand can be present and recognized.