If you were planning redesigning your room, getting costume ideas, working on DIY crafts, or even planning a small event then Pinterest might have crossed your mind for some brainstorming. These are just some examples of how Pinterest became the powerful ideas and solutions content social media that is today. 320 million monthly users are actively using Pinterest as reported by the end of 2019. If the number of users is not enticing enough, we can dive deeper as to what happens when users are on Pinterest.
The name itself suggests that users are actively sharing, seeking, and categorizing content they are interested in. These will be placed as pins on boards which users go back to when they need the content similar to how we collect books on information we need. Now, this is not just about collecting these information but also collecting links to brands they like or follow. That means if you are looking for a way to connect to your users and their interests this social media platform plays an important role.
Pinterest is also part of the distribution network that you want to get into. People here are actively seeking ideas and even product solutions so if you consistently come out to them strategically when they are conducting searches, you could effectively drive traffic to your website while also having a possibly good conversion rate.
But to make sure that your time on Pinterest is not wasted, working with us will help you manage the distribution better so your efforts generate results.