With search engines becoming smarter everyday, local search features are becoming a rather common routine for mobile users. People can find their nearest establishments or even product suggestions which are in their area. Because of these localized searches, you will now need to factor in optimizing your website and content to indicate to the search engines so your customers can better reach you. And while we are mentioning users searching through their phones, you as a business must also be mobile-optimized to ensure a smooth user experience.
From our end, here are a few things we will work on:
- Increasing website traffic derived from local searches
- Raising your rank in local search keywords
- Improve visibility in search engine results
- Improve conversion rates (because local searches usually produce high conversion rates)