Every SEO strategy is built on a good core of keyword research. To know what people search for, to understand their behavior as they click through the keywords, to figure out what accompanying related searches go with those keywords- this is what we do for our clients.
When you know the right keywords, it is like finding exactly which pathways your potential customers are going through. Then comes the part where a creative communication strategy will lure in those users into your website. Selecting the right keywords to focus on can mean the difference between a good flow of traffic to your site and a missed opportunity. Depending on what your goals are, there can be short-term and long-term objectives set. Analytic tools will be used to assess the results from these campaigns.